NetEnt inks supply deal with Svenska Spel

Premium supplier of digitally distributed gaming systems, NetEnt, has agreed a deal with Svenska Spel’s iGaming subsidiary (Svenska Spel Sport & Casino AB) that will see it supply the operator with a broad range of its premium online casino games. The titles will launch with the operator when Sweden’s re-regulated market opens on the 1st of January 2019.

Qualification process:

According to the official press release, the Stockholm-listed casino games developer was chosen as a partner of Svenska Spel Sport & Casino AB following what NetEnt calls a “thorough qualification process.”

The agreement comes on the heels of the supplier’s deal with Swedish horse racing operator AB Trav och Galopp (ATG), which was inked earlier this month.

New regulated iGaming market:

New legislation ratified by the Swedish parliament, Riksdagen, on June 7, is due to introduce a regulated iGaming market to Scandinavia’s most populated nation from January 1, 2019. NetEnt has stated that together with its partners it intends to be ready to operate from the first day this sector opens.

MD and Head of Business Unit for Svenska Spel Sport & Casino, Fredrik Wastenson explained, ”NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on January 1st, 2019. We are convinced that NetEnt will deliver casino games of the highest quality and become a very important partner for us.”

For its part, MD NetEnt Malta Ltd. and Chief Product Officer for NetEnt, Henrik Fagerlund, commented, “I am very pleased that Svenska Spel has selected NetEnt as supplier ahead of the Swedish market re-regulation. Svenska Spel is the most established gambling operator and the largest sponsor of sports in Sweden. We really look forward to a close collaboration to deliver best-in-class digital casino games to Svenska Spel’s customers.”

The expected commercial launch of the developer’s online games with Svenska Spel is early next year, according to the press release.

NetEnt just recently launched a double dose of trick or treat, with horror-themed Halloween Jack and the Middle Eastern and mystical Wild Bazaar.

Getting to know casino game inventor Geoff Hall

When it comes to casino games, there are traditional favorites like blackjack, that players like to play every time they visit a gambling venue. Over the years, individuals have tried to mix up game play and create new variations of traditional casino games to offer players something more. Geoff Hall is considered a top name when it comes to casino game inventions, particularly with the game of blackjack. Having started with Blackjack Switch, Geoff has created several casino games that are now found on the gaming floors of casinos in Las Vegas.

An Interview with BlackjackInfo.com:

Recently, Mike “Wizard of Odds” Shackleford, interviewed Geoff, to discuss his experience in creating unique blackjack games. Players will find that Geoff has created several popular titles found in Las Vegas, including Blackjack Switch, Free Bet Blackjack, Zombie Blackjack and Zappit.

During the interview, Mike asked Geoff about how he was a professional gambler before he got started inventing casino games. In his early years, he became fascinated by the game of blackjack after learning how to count at the game. He then learned new techniques such as Ace locating and shuffle tracking, then came back to counting alone to enjoy a higher win rate.

As a gambler, Geoff eventually was stopped from playing at casinos in the United Kingdom and would visit other casinos to play a game called Kalooki to be able to continue to play and win.

Casino Game Inventing:

Geoff would earn an honors degree in mathematics and then a post graduate certificate in education, ending up teaching youngsters match in the education field. He eventually left teaching to enter sales but then came back to teaching part time, using gambling to top up his salary. By 1999, he had decided to enter into the casino game inventing industry.

The first game that Geoff created was Blackjack Switch. When asked by Mike what inspired him to create the game, he answered by stating that he often played two hands at a local casino when at the blackjack table and he was continually being dealt stiff totals on each hand. This got him thinking.

What if he could play two hands and then choose which way their top cards would be dealt? This thinking pattern led to the creation of the Switch decision in the game. It would be a few more years before the Push 22 rule would come into play, to compensate for rules that didn’t work as well at the casino.

The new game was then featured at a few tables inside the Casino Royale before it caught on. It was not until 2007-2008 that the game really took off. According to Geoff, it seemed that it was the financial crisis at that time that saw the game do well. Because players were hit financially, they were cutting back on the amount they were spending at the casinos. The venues needed to try something different, so they choose to install the Blackjack Switch game. The game would soon launch at The Wynn and then MGM, along with others.

New Games:

With the success of Blackjack Switch, it led to the ability for Geoff to create even more games. According to the inventor, his most successful game to date is Free Bet Blackjack. The game attracts players by providing the opportunity for free doubling and splitting. Additional popular titles of the inventor include Zombie Blackjack and Zappit.

The inventor is also still working on creating new games. In the interview, he tells Mike that players should be on the lookout for Lucky Cat Blackjack, a game that is going to have a trial run at The Golden Nugget by the end of November.

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